A data company that happens to send extraordinary gifts.
We started by doing gifting properly, then realised the hard, valuable part was the data underneath it. That's the business now: the platform that makes gifting work at scale, for teams across the United States, Europe and APAC.
Small team. Senior people. No filler.
We keep the team small, the people senior, and we automate everything else. It's why a campaign can be tailored across thousands of recipients without an army behind it, and why the people you talk to know what they're talking about: they're the ones who'll run your work.
What makes a gift land.
We've sent enough gifts to see what makes one land. It works on three levels, built on data about what people actually choose.
The rare gift that's unmistakably from you and unmistakably for them. Where the best sends live.
A gift that carries your story. Lego for a company that builds, or something from your country of origin.
A gift chosen for who the recipient is. Proof you paid attention.
Start with what people actually choose. Our selection data shows what recipients pick, giving a broad base that rarely misses.
The founders run your work.
Good Thnx is majority-owned by the two people who started it. The people who set up your campaigns are the ones answerable for them.
Is Good Thnx right for you?
We're not the answer to every gifting need. Here's the honest version.
The real alternative is usually the status quo: keep buying gift cards, send more cold email, or do nothing. If you just need ten gifts out the door this week, we'd encourage you to send them yourself. For everything that needs to land, verify, and prove itself at scale, that's where we're the best in the world.
Generosity, built into the product.
Good Thnx started with a simple thnx and a belief that generosity should scale. The Good Thnx Foundation has donated more than $1 million to causes that recipients chose - giving is wired into the product itself. Every gift creates a positive legacy. For each gift shipped, we also fund the planting of a tree to support restoration, habitat and biodiversity.