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Thanks for your interest!

Thnx.me is a not-for-profit platform, developed by Good Thnx Co for Good Thnx Foundation, which is a public ancillary fund with DGR status.

The Good Thnx gratitude platform is open to all Australian charities and other organisations who have deductible gift recipient status under item 1 of the table in section 30-15 of the Income Tax Assessment Act 1997 (Cth).

Thnx.me is a unique platform. It enables individuals to reward good, say thnx and change the world. Users send their 'thnx' to a recipient accompanied by a donation to go to charity - and the recipient chooses which charity to preference.

There is no cost for an organisation to register or to use the platform.

To join us and engage your supporters please read and complete the application form.

Please do not hesitate to contact us if we can provide further information or assistance with your application, or see FAQs below.

Once your application is received and you are listed, you will receive a welcome pack. It will include ideas on how you can get the most out of the platform, e.g. ideas on supporter engagement; messages and ideas for social media channels, supporter emails, website copy and links to Good Thnx digital assets that you'll be able to utilise.

Thanks again for your interest in Good Thnx and we look forward to welcoming you to the platform :)


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Good Thnx Foundation FAQs

What is the Good Thnx app?

Good Thnx is a new smartphone-based fundraising application, available on iOS and Android including a web version. It enables donors to donate to their favourite charity in a contemporary new way.

Sitting behind the app is an efficient payment platform and business model that collects and aggregates many small donations, periodically redistributing those funds to the users' charities of choice. Funds are managed through a non-profit Public Ancillary Fund with DGR status.

Why has this initiative been created?

Principally, this is about drawing in new donors to the Australasian charitable sector, by:

  • appealing to new market segments, many of whom are not established charity donors;
  • creating new giving occasions & motivations not reliant on a 'campaign';
  • making it much more convenient to give small amounts (micro-donations);
  • enhancing belief that donations do 'get through' (100% passing through to the charity);
  • significantly lowering the associated fundraising costs of quality charities (essentially 0%).
How does it work?

A user of the Good Thnx app can choose to 'thank' a friend who has done a good deed, by donating an amount on their behalf to a charity of the friend's choice. The good deed could be providing some advice, helping to move furniture, picking up the kids from school, or whatever.

The 'thankee' receives an email from their friend saying that an amount has been donated for them to allocate. They click on the link and simply select their preferred charity from the list. The recipient doesn't need to have the Good Thnx app installed themselves.

The amount donated could be as little as 50c, or $2, or $5, or $20, or whatever.

Anyone who has the app installed can see a running total of how many people they've thanked, or received thanks from – and how much they've donated, or have had donated on their behalf.

These transactions can be socialised through Facebook, Twitter, etc if/as the parties wish.

How does the money flow through?
  • App users recharge their Good Thnx account periodically via credit card (e.g. $30 at a time);
  • at the time of this recharge they are levied a small additional amount for bank fees (roughly 2%, depending on the amount);
  • their 'account balance' is held in the non-profit Good Thnx Foundation Gift Fund. At this point it is a tax-deductible donation to that Foundation;
  • from their Good Thnx account they can nominate amounts with which to 'thank' other people in any increment they see fit – even a few cents if they wish – without any further charge;
  • when their 'thankee' nominates their preferred charity the amount is set aside to be sent on to that charity when the next release of funds is due;
  • the Good Thnx Foundation aggregates all of the other donations to each charity, then releases them periodically (every 90 days) in one larger electronic transfer to each charity.

Good Thnx works with Commonwealth Bank and Paystream Australia for its payment solution.

So, if Good Thnx doesn't charge anything, how does it cover its overheads?

Of course there are costs in developing and maintaining this system that need to be covered. We do this, without charging either the user or the charity ourselves, by holding aggregated funds for 90 days in an interest-bearing account with Commonwealth Bank. So whilst the many small donations gradually add up to larger amounts, we earn some interest, which goes towards the costs of operation. In the early days of Good Thnx this may not amount to much, but over time, as the volume of donations increase, we believe that it will eventually cover these expenses.

What does it cost those charities who participate?

There is no direct cost for a charity to be listed in the Good Thnx app, nor for the receipt of donations. 100% of the intended donation passes through.

Good Thnx would only charge the charity for any special requests or bespoke services that the charity requested of them beyond the standard operating model, in order to recover costs.

So in effect, in the normal course of events, we would expect the cost to the charity to be zero.

How do I integrate this with my fundraising campaigns?

The first thing to say in this respect is that your fundraising through Good Thnx is not normally dependent upon having an associated 'campaign'. It is not so much a 'response channel' as something that takes on a viral life of its own – generating passive income for you, even when you're not 'in market'. Once it's rolling, the volume of donations through Good Thnx should grow as more and more people receive 'thank you' messages, download the app for themselves, and refer it on to others through social platforms and the like.

Having said that, it is entirely appropriate that you should point people to Good Thnx, as it's entirely to your benefit to do so. So you could list Good Thnx as a response mechanism within campaigns, or just via general communication channels such as your web site, Facebook page, etc.

In future versions of the Good Thnx app we will be building in more features that broaden its utility as a response mechanism (e.g. during emergency appeals and the like). Good Thnx will happily work with you to explore the kinds of additional functionality that you would like us to consider for future releases.

Who owns the donor data?

Under this model, the user is donating to the Good Thnx Foundation who, in turn, passes those aggregated funds onto their intended final destination – charities such as yours. Hence the transactional relationship, and donor data, resides with Good Thnx Foundation.

Good Thnx will provide its charity partners with reports at the time of each funds transfer to the charity, and an annual report summarising the year. This would be aggregated data and not include personal user information.

Whilst we understand charities' preferences to have all this data, it is not feasible in this case. It's important to remember that the Good Thnx model needs to be simple and ultralow cost; the individual transactions amounts will mostly be quite small (i.e. microdonations); and the users expect the experience to be quick and easy. Good Thnx takes a user-centric view in this respect.

How can charities communicate with these users?

In keeping with the spirit of 'thanking good deeds', it's entirely appropriate that charities have the opportunity to send back messages of 'thanks' to those who've nominated them to receive the funds. Our intention is to do this upon the achievement of certain milestones. For example:

  • when a total of $10,000 has been received for a new water well, or the training of a new guide dog, everyone contributing to that outcome may receive a message from the charity through Good Thnx, or;
  • a particular user (or 'thankee') also receives a thank you message when they are personally responsible for achieving a certain milestone (e.g. every $200 raised).

A range of such scenarios are possible. Good Thnx will work with each charity partner to define what best works for them, and explore what may be feasible.

How are donors issued with tax receipts?

The Good Thnx Foundation is the entity that will issue tax receipts, because it was the initial recipient of the funds. Each user will be issued with a consolidated statement detailing the total amount given through the Foundation, and an itemised list of the charities it was passed onto.

Why is this better than other online donation platforms?

The first thing is to say is the donation experience/context is different from other options. So in that sense Good Thnx can happily sit alongside other fundraising methods. As such it is more complementary than directly competing.

Secondly, to the extent that one may want to compare Good Thnx to other platforms, we suggest that you look at net cost. Because of the low-cost, self-funding business model; the non-profit status of the Public Ancillary Fund that redistributes funds; and the better-than-commercial arrangement we have with Commonwealth Bank as a result, Good Thnx comes out way in front. At the end of the day, this means more money to you, and a lowering of the 'fundraising ratio' you report back to your stakeholders.

Why wouldn't you want to be part of this?

We seriously don't know! As far as we can see it's all upside for you, for donors, and for the sector in general. It doesn't cost you anything. Everybody wins. There's no obvious risk.

The only thing to be mindful of is the gaining (or loss) of 'first mover advantage'. Those invited charities who do come on board as our initial partners will receive preferential positioning as we build the profile in Australia over the launch period. With these types of apps, it generally pays to be listed at the top. So first in, best dressed.

So, who is Good Thnx?

Good Thnx is a community-minded business seeking to apply commercial and technical disciplines for social good. It currently comprises two entities:

  • Good Thnx Pty Ltd (ACN 168 347 644). A private company that develops software applications for both the business and non-profit sectors.
  • Good Thnx Foundation Pty Ltd as trustee for the Good Thnx Foundation (ABN 93 518 935 755). Good Thnx Foundation is a public ancillary fund, which means that it collects donations (also called 'gifts') from the public into its Gift Fund and then distributes those donations to charities and other organisations who have deductible gift recipient status under item 1 of the table in section 30-15 of the Income Tax Assessment Act 1997 (Cth).

It is based in the CBD of Adelaide, Australia.

The co-founders and common directors of both entities are:

  • Shannon Poulton (Director, Public Officer and Responsible Person)
  • Ante Juricin (Director)

The independent director of Good Thnx Foundation is chartered accountant Mateus Nolasco (Director and Responsible Person).

The Advisory Board of Good Thnx Pty Ltd comprises:1

  • Alan Noble (Director of Engineering, Google Australia & New Zealand)
  • David Paterson (Former Chief Innovation Officer, World Vision)
  • Adam Ferrier (Global Chief Strategy Officer, Cummins & Partners)

1 All are involved in a private capacity and each have a minor shareholding in the Good Thnx Pty Ltd entity. They do not represent those organisations per se (this information is provided only to illustrate the skillsets they bring to this endeavour).